5 affordable HubSpot SMS integrations

Here’s the thing about texting in HubSpot: It’s like treating yourself to a fancy latte every day — worth it for the convenience, but it can add up fast.

That’s where HubSpot SMS integrations come in. They connect HubSpot with SMS providers, allowing you to message directly in HubSpot or send texts from another app while automatically logging and tracking them in HubSpot.

In this article, we’ll compare the top five SMS tools that integrate with HubSpot, show you how to automate workflows, and share tips to turn texting into your secret weapon for better customer relationships.

How does HubSpot SMS work? 

SMS for marketers is an add-on tool for HubSpot’s Marketing Hub that allows you to send text messages to your contacts. You can send bulk SMS, create marketing campaigns, and route 1:1 messages to your sales or customer support teams.

To create this add-on, HubSpot partnered with Twilio, which is a legacy VoIP platform for SMS marketing campaigns. Keep in mind that you’ll have to complete carrier registration to send SMS messages, which is standard for any business doing A2P 10DLC texting.

You can only add HubSpot SMS to two Marketing Hub plans: the Professional plan ($890 per month for three included seats) and the Enterprise plan ($3,600 per month for five included seats).

Of course, neither of these plans is particularly cheap — and neither is the HubSpot SMS add-on. 

HubSpot SMS add-on pricing

No matter how you look at it, HubSpot SMS is pricey. 

You’ve got two options:

• Marketing SMS add-on: $75 per month for 1,000 message segments per month (only for Professional or Enterprise customers in the US). Both your incoming and outgoing SMS messages count against your message segment limit. Incoming MMS messages count as five message segments each. 
• Marketing SMS short code add-on: $1,500 per month for high-volume SMS messages to US and Canadian numbers. This requires you to purchase an SMS Limit Increase (+$15 per month per 1,000 SMS segments), but unused messages won’t roll over. Also, this add-on is only for US customers paying for an Enterprise plan — you can’t use the add-on if you’re on a lower tier or outside the US.

Want a more convenient way to send SMS through HubSpot? With a third-party integration, you can.

All you need is a HubSpot plan and a two-way SMS app that’s available in their app ecosystem. Here are the best picks in terms of features, support, and pricing.

Best 5 SMS app integrations for HubSpot CRM

Here’s a side-by-side comparison of the top HubSpot integrations for texting:

	OpenPhone	Aircall	Sakari SMS	Salesmsg	Sinch SMS & MMS
Starting price	$23 per user per month	$30 per user per month (three-user minimum)	$25 per month	$25 per month	$49 per month
Unlimited calling to US & Canada	✓	✓	X ($0.016 per minute in the US)	X	Calling capability doesn't integrate with HubSpot
Unlimited SMS & MMS to US and Canada	✓	✓	X (823 message segments)	X (500 segments)	X (1,000 SMS messages)
Auto-log calls	✓	✓	X	✓	X
Auto-log texts	✓	✓	✓	✓	✓
Shared phone numbers	✓	X	X	✓	Requires upgrade
Additional phone numbers	$5 per number per month	$6 per number per month	$4 per number per month	$5 per number per month	Requires custom quote

1. OpenPhone: Best for taking work off your team’s plate

Pros

• Sync and log calls and texts automatically in HubSpot
• 7,000+ separate third-party integrations
• Unlimited calling and texting in the US and Canada
• Compatible with desktops, browsers, and mobile phones
• Responsive support team via live chat support

Cons

• No verification through two-factor authentication*

*Nearly all virtual phone numbers share this problem. Companies like Facebook, Uber, and Google rarely let you authenticate accounts through a virtual phone number.

OpenPhone is a small business phone system that offers unlimited texting and calling through local, toll-free, and vanity numbers. With our VoIP platform, you can send messages to HubSpot contacts in the US and Canada from anywhere with a WiFi connection.

The OpenPhone HubSpot integration lets you automatically log calls and texts in your CRM. That way, you can easily sync conversation data, log call transcripts and summaries, and quickly review voicemails and call recordings in HubSpot. You can also automatically sync HubSpot contacts to OpenPhone.

Want to save even more time texting? With OpenPhone, you can:

• Respond to FAQs in seconds. With snippets, you can create and save message templates to answer frequently asked questions. Customers won’t have to wait for a response, and you can take a break from typing (and re-typing) similar messages.
• Queue up texts in the customer’s time zone. No need to wait for the perfect moment to press send. With scheduled texts, you can send texts to customers within their region’s business hours so you don’t have to worry about violating TCPA requirements.
• Set expectations even while you’re off the clock. If customers send texts outside business hours, you can automatically reply with a templated message. This lets them know what your business hours are and how soon they can expect a response from your team.
• Send custom messages based on customer type. For example, you can connect Zapier, HubSpot, and OpenPhone to send specific texts based on deal stage changes.

It’s easy to see why over 58,000 customers use OpenPhone to build better relationships with their customers. But we’ll let our customers do the talking:

“OpenPhone’s UI is incredibly simple and easy to navigate. We can quickly spin up the numbers we need, trust they won’t be marked as spam, and manage access effectively in the dashboard. The HubSpot integration allows all calls/texts with existing HubSpot contacts [to] flow into HubSpot in real time, including recordings and transcripts. We’ve tried a few other calling solutions and always come back to OpenPhone.” — HubSpot Ecosystem 

Curious to see how OpenPhone makes it easier to collaborate with your team?

Learn more about removing communication silos with OpenPhone and HubSpot.

OpenPhone pricing

OpenPhone has three tiers, but you’ll need to be on the Business plan to use the HubSpot integration:

• Business: $23 per user per month for HubSpot and Salesforce integrations, group calling, phone menus, live chat support, and more
• Enterprise: Custom price for priority support, dedicated account managers, audit logs, and more

2. Aircall: Best for HubSpot HelpDesk

Pros

• Connects to the Marketing Hub and Service Hub (including HubSpot HelpDesk)
• Syncs and logs texts, contact cards, and outbound and inbound calls

Cons

• AI functionality requires an upgrade
• User minimums drive up cost
• Limited storage for call recordings and analytics

Aircall is a cloud-based VoIP system that connects to multiple HubSpot tools (Marketing Hub and Service Hub). It’s also one of the few third-party phone apps that connects to HubSpot HelpDesk within the Service Hub, which allows you to create and manage tickets, collect AI coaching scorecards for reps, and run sentiment analysis reports on interactions.

But while Aircall advertises plans starting at $30 per user per month, there’s a three-user minimum required for the first two tiers This means you’re actually spending a minimum of $90 per month for the base plan — more than the cost of HubSpot’s SMS add-on.

Another drawback to consider: limited call recording and analytics storage. You only get six months of analytics data and one year of call recordings unless you upgrade to the Professional plan (a minimum of $150 per month).

Additionally, advanced analytics requires a separate add-on unless you pay for the Custom tier. This tacks on even more expense, which is not ideal for growing brands.

This reviewer sums it up well:

“The need to “add-on” to get analytics is a huge con. Plus, documentation on integrations is minimal at best. I always have to do some searching when we come [up] against a hiccup.” — HubSpot Ecosystem 

Aircall pricing

• Essentials: $30 per user per month (three-user minimum) for SMS and MMS, unlimited calls in the US and Canada, syncing call and text data in HubSpot, and basic analytics

• Professional: $50 per user per month (three-user minimum) for smart routing, queue callback, and live call listening
• Custom: Custom price (25-user minimum) for advanced analytics, unlimited outbound calls to international countries, and unlimited call recording and analytics data

3. Sakari SMS: Best for international numbers

Pros

• Offers international numbers in 20+ countries
• Web and mobile apps are available

Cons

• Charges for inbound and outbound messages
• Confusing pricing plans

Sakari integrates with HubSpot, enabling users to send and receive SMS messages directly from their HubSpot account. This integration supports features like automated workflows and personalized messaging. For example, you can automatically route replies to team members based on campaign type (such as quote requests to your sales team).

Sakari’s biggest claim to fame is its international numbers: you can purchase a number in 20+ countries, including the US, Canada, France, and the UK. You can use these numbers to automatically send message reminders, alerts, follow-ups, and other notifications.

Unfortunately, Sakari’s pricing is confusing and varies depending on where your business is located, how often you make calls, and whether you choose a monthly or annual plan. 

Pricing may not be an issue if you don’t make many calls or send many texts, but it might add up quickly if you send and receive lots of messages (or if you like to add emojis to texts, which turns them into MMS messages).

This reviewer sums it up well:

“Pricing is 50-100 times more expensive than other services. The only reason I still pay is that I need the integration with HubSpot.” — GetApp

Sakari SMS pricing

As mentioned, Sakari’s SMS pricing depends on three factors: your location, your desired number of text segments, and whether you’re paying monthly or annually.

Its cheapest plan in the US starts at $25 per user per month (paid annually) for:

• 823 message segments
• $0.0304 per additional segment
• $0.016 per voice calling minute
• +$0.02 added to premium for MMS ($0.0504 per MMS message)

Sakari’s highest plan maxes out at 18,822 text segments at $495 per month. More segments than that require an Enterprise plan, which requires a custom quote.

4. Salesmsg: Best for video/audio texting

Pros

• Transparent pricing
• SMS, MMS, and calling features

Cons

• Some users report bugs and glitches
• Some report slow-moving customer support
• High costs compared to full business phone systems

Salesmsg integrates with HubSpot by embedding texting and calling functionality directly into the platform, enabling users to send and receive SMS or MMS messages without switching between applications. . It only takes 30 seconds to connect your accounts — then you can get real-time updates based on your existing contact records.

You can also use Salesmsg to collaborate with your team: it’s possible to record audio and video directly in the app. That way, you can send voice memos to coworkers, record videos for customers, and capture last-minute ideas without needing to switch tabs.

But while Salesmsg is constantly developing new features for HubSpot, they’re not necessarily easy to use (or glitch-free). Some users report dealing with bugs and glitches, and it could take days for customer support to respond. In addition, the pricing can add up fast for small businesses.

We’ll let this reviewer explain:

“Getting tech support felt hard – Chats not responded to quickly, emails went to spam, email answers were confusing. Phone support was offered as a last resort for tech support. We were concerned that if we ever had a serious issue, we would not get timely support.” — HubSpot Ecosystem

Salesmsg pricing

Salesmsg’s price depends on the number of text segments you want. You get the same features on every plan, including unlimited contacts, SMS and MMS, and calling from local or toll-free numbers.

There are five tiers to choose from:

• $25 per month for 500 segments* ($0.04 per additional segment)
• $49 per month for 1,000 segments* ($0.035 per additional segment)
• $99 per month for 2,500 segments* ($0.0325 per additional segment)
• $179 per month for 5,000 segments* ($0.0315 per additional segment)
• $249 per month for 7,500 segments* ($0.031 per additional segment)
• Custom price for 10,000+ segments

*One segment for SMS and two for MMS

Salesmsg also charges $10 per month for each additional user seat. This fee applies to each user you add to your account beyond the initial seat included in your subscription. 

5. Sinch SMS & MMS: Best for RCS

Pros

• Early-access RCS messaging
• APIs available for SMS, MMS, voice, email, video, and verification 

Cons

• High costs compared to other alternatives
• Text logging only
• Strict user minimums

Sinch’s integration with HubSpot enables two-way SMS and MMS messaging, allowing businesses to send and receive messages directly from HubSpot. It also supports automation workflows, enabling businesses to set up SMS and MMS triggers within HubSpot. 

Sinch provides rich communication service (RCS) messages, which allow you to add QR codes, read receipts, and alphanumeric sender IDs to your texts.

You can also automatically add messages to your contact activity dashboard, which means you can easily track delivery rates, open rates, and conversion rates on specific campaigns.

Just keep in mind that Sinch only supports SMS and MMS on HubSpot, which means there’s no way to log both texts and calls. This may make it less ideal for businesses that need a more comprehensive communication platform. It also suffers from integration and technical issues — and contacting support may not be easy.

Take a look at this recent review:

“We are currently having issues with visibility on text messages sent out through the Sinch system. They are unable to troubleshoot this for us, and we have been waiting for over two weeks. We’re just getting over integration issues, starting with the free trial (which wasn’t really a free trial) and then syncing issues.” — HubSpot Ecosystem

Sinch SMS & MMS pricing

• Basics: $49 per month for 1,000 SMS messages, three automation workflows, and bulk SMS (one user max)

• Conversations: $99 per month for 3,000 SMS messages, 30 automation workflows, and engagement tracking (five users max)
• Pro: $249 per month for 10,000 SMS messages, unlimited users, and unlimited automations
• Pro Plus: $450 per month for 20,000 SMS messages plus access to experts for building HubSpot workflows and campaigns
• Advanced: $799 per month for 40,000 SMS messages and everything in Pro Plus

Automating SMS workflows in HubSpot

One-on-one messaging is critical to business texting — and as your business grows, you’ll need automations to keep up. You’ll be able to streamline repetitive tasks and create workflows that help you prioritize important conversations.

For example, you can use SMS automations in HubSpot to:

• Send automated appointment reminders or follow-ups. With Zapier plus a HubSpot SMS integration, you can instantly send a reminder message before meeting with a customer.
• Set expectations after hours. Integrating with VoIP systems like OpenPhone can automatically send replies to missed calls or texts, letting customers know you’re out but will get back to them soon.
• Update contacts with new sales, deals, or coupons. You can set up automated messages for special offers, ensuring your customers stay in the loop (just be sure to get SMS consent first). 

While HubSpot’s SMS add-on allows you to build workflows for these tasks, you might consider an integration like OpenPhone to connect your systems while keeping costs low. In addition to automation capabilities, you’ll unlock auto-syncing to HubSpot for calls and texts, AI-powered features for productivity, shared numbers for collaboration, and more.

Get SMS with HubSpot without breaking the bank

Texting your HubSpot contacts may seem expensive at first glance — but it doesn’t have to be. With the right SMS integration for your team, you can easily build better relationships with your customers via text.

Of course, not all SMS texting apps are built alike, and not all offer the same value for your dollar. If you’re looking to keep all texts, calls, and customer information in one place, your best bet is to connect HubSpot with OpenPhone.

No need to take our word for it, though. Sign up for a free seven-day trial today. 

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