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Industry:
Agency
Founded:
2017
HQ:
Wilmington, NC
Previous provider:
JustCall
Serial entrepreneur and angel investor Logan Lenz founded Awesome Website Guys to do one thing: develop awesome online presences for small businesses.
Whether you need website maintenance, SEO, or strategic brand consulting, Awesome Website Guys aims to create well-optimized websites by bringing sometimes disparate skills and services under one roof.
The small U.S.-based web agency operates through a collection of sub-brands and micro agencies Logan acquired based on his years of industry experience.
OpenPhone integrations used:
The challenge
After acquiring a few agencies with their own legacy phone systems Awesome Website Guys (AWG) owner Logan Lenz needed a solution to consolidate these systems.
The perfect solution would support the teams responsible for handling incoming calls for AWG’s sub-brands, allowing them to know who was calling and which sub-brand did they want to call.
It would also allow them to send more personalized text messages — something customers were demanding more and more. “Texting feels noninvasive, and more savvy customers appreciate that they don’t have to call,” Logan explains.
Logan considered RingCentral among other options but decided they were too pricey or not very user-friendly. For a while, Logan tried JustCall but ultimately admitted they weren’t the right fit either.
Logan Lenz
Owner at Awesome Website Guys
The solution
Logan says finding OpenPhone felt serendipitous. Each sub-brand or department would have its own unique phone number. The receptionist team could answer each line can easily identify the brand or department each caller intends to reach.
He also liked OpenPhone’s approach to text messaging, which would enable them to set up workflows that allowed customers who reached their voicemail to send a text message. AWG could even set auto-replies to any incoming messages and missed calls.
OpenPhone’s integration with Slack also promised to empower Logan’s remote workforce to be even more collaborative and customer-centric.
The impact
18 months after saying “yes” to OpenPhone, Logan and the AWG team couldn’t be happier. “This is exactly what we threw away the desk phone for,” Logan says. “OpenPhone feels like a text messaging app and looks just like a phone call when it comes through on your device.”
OpenPhone’s innovative business phone solution, particularly the text messaging automation features, has transformed AWG into the flexible and forward-thinking agency Logan envisioned. “Even our clients love that they can text instead of call and know we will be on top of it,” he says.
The integration to forward calls and messages to Slack has also proven to be an unexpected benefit. “Even if someone reaches the wrong number and we can transfer them to other team members, that makes us look professional and super big — and gets clients where they need to be,” Logan says.
Serial entrepreneur and angel investor Logan Lenz founded Awesome Website Guys to do one thing: develop awesome online presences for small businesses.
Whether you need website maintenance, SEO, or strategic brand consulting, Awesome Website Guys aims to create well-optimized websites by bringing sometimes disparate skills and services under one roof.
The small U.S.-based web agency operates through a collection of sub-brands and micro agencies Logan acquired based on his years of industry experience.
"I would recommend OpenPhone to any serial entrepreneur that wants to look a little bit bigger than they actually are and want to use best-in-class tools that will only grow with them."
Logan Lenz
After acquiring a few agencies with their own legacy phone systems Awesome Website Guys (AWG) owner Logan Lenz needed a solution to consolidate these systems.
The perfect solution would support the teams responsible for handling incoming calls for AWG’s sub-brands, allowing them to know who was calling and which sub-brand did they want to call.
It would also allow them to send more personalized text messages — something customers were demanding more and more. “Texting feels noninvasive, and more savvy customers appreciate that they don’t have to call,” Logan explains.
Logan considered RingCentral among other options but decided they were too pricey or not very user-friendly. For a while, Logan tried JustCall but ultimately admitted they weren’t the right fit either.
Logan Lenz
Even when he had a completely separate cell phone for business use, he was still taking far too many business calls on his own phone. “If a customer needs me, I don’t want to give them direct access to my personal number,” Logan says.
For a while, Logan tried a startup business phone provider, JustCall. They weren’t the right fit either, but Logan knew he was getting closer to finding the business phone system he needed.
Logan was looking for a few specific features to support Awesome Website Guys’ day-to-day operations and client communications. Because AWG operates a collection of sub-brands geared toward different audiences, the team responsible for handling incoming calls needed an easy way to know which number a client was calling. That way, they could use the right scripts and tone for that brand.
To improve AWG’s responsiveness, Logan wanted a provider with excellent business texting features as well. “Texting feels noninvasive, and more savvy customers appreciate that they don’t have to call.”
On top of all that, Logan was in the middle of transitioning his team to full-time remote work. He needed a mobile solution that worked even better than the legacy systems he was replacing.
Logan says finding OpenPhone felt serendipitous. Each sub-brand or department would have its own unique phone number. The receptionist team could answer each line can easily identify the brand or department each caller intends to reach.
He also liked OpenPhone’s approach to text messaging, which would enable them to set up workflows that allowed customers who reached their voicemail to send a text message. AWG could even set auto-replies to any incoming messages and missed calls.
OpenPhone’s integration with Slack also promised to empower Logan’s remote workforce to be even more collaborative and customer-centric.
18 months after saying “yes” to OpenPhone, Logan and the AWG team couldn’t be happier. “This is exactly what we threw away the desk phone for,” Logan says. “OpenPhone feels like a text messaging app and looks just like a phone call when it comes through on your device.”
OpenPhone’s innovative business phone solution, particularly the text messaging automation features, has transformed AWG into the flexible and forward-thinking agency Logan envisioned. “Even our clients love that they can text instead of call and know we will be on top of it,” he says.
The integration to forward calls and messages to Slack has also proven to be an unexpected benefit. “Even if someone reaches the wrong number and we can transfer them to other team members, that makes us look professional and super big — and gets clients where they need to be,” Logan says.
Join thousands of businesses already using OpenPhone to communicate better with their customers.
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OpenPhone was issued a successful SOC 2 report and is actively monitored by Vanta.
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