Agents using one shared number
Of all Ryna’s calls & texts have been logged
Industry:
Real estate
Founded:
2020
HQ:
Toronto, Canada
Previous provider:
Burner
Before launching Ryna, co-founders Sheryl Song and KD Dao were both familiar with the struggles young women can face when looking for rentals. Not only did they both work in real estate, but they had each felt like their own past searches for open rooms in Toronto and Vancouver had felt unsafe, inefficient, and discouraging.
Those experiences sparked the idea for Ryna: a digital apartment rental platform that makes renting safer, more flexible, and more reliable for the next generation. Today, Ryna focuses on helping renters from underserved communities get matched with the perfect roommates and home.
The challenge
When Ryna co-founders Sheryl Song and KD Dao needed to equip their 10 leasing agents with business phones, they were drawn to the convenience of Burner’s second phone app. This setup, they thought, allowed employees to separate their personal and work lives on their phones.
The initial benefit, however, was quickly overshadowed by the limitations. For instance, when a leasing agent used their personal time off or went on vacation, Burner didn’t allow them to transfer calls or let another agent respond to text messages.
Sheryl and KD also had zero visibility into their operation. They relied on each leasing agent to send their call logs, which they would painstakingly compile into a spreadsheet containing other crucial metrics — like conversion rates and sales cycle lengths — in order to get the visibility they needed to run their business.
“We were kind of in the dark,” Sheryl says. “If one person is not performing well, it’s hard for us to understand exactly what the problem is.”
KD Dao
Co-Founder & COO at Ryna
The solution
Sheryl and KD’s frustration would grow as they searched for solutions and couldn’t find anything that would work — until Sheryl came across OpenPhone while browsing her LinkedIn feed.
OpenPhone, they realized, could do everything Burner could and couldn’t do. Not only could their leasing agents have their own phone number but they could also share it. So when one of them took the day off or went on a much-needed vacation, another agent could step in and maintain continuity for customers.
With OpenPhone’s analytics, the co-founders didn’t have to rely on agents to send them call logs. Calls, texts, and follow-ups would always be a click away. And because they would integrate OpenPhone with their Hubspot CRM, they could effortlessly track conversion rates and sales cycle lengths.
“We're able to better identify where a client falls off in our sales cycle,” says KD. “Maybe the message that we're sending isn't clear, or maybe it's turning them off, or maybe the conversation that they're having on the phone with the agent is not as specific as we need it to be.”
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The impact
OpenPhone has enabled Sheryl and KD to streamline and continually optimize their business.
Thanks to shared numbers and conversation history, Ryna’s relationship with customers is stronger than ever. “Whether it’s a client that signed up six months ago or a year ago, we can go back and go through the entire history of that specific client,” says KD.
The biggest impact, however, has been the insight provided by OpenPhone’s analytics and the integration with Hubspot’s CRM. “With OpenPhone, I'm able to track every conversation and also provide coaching to my specific sales agents,” says KD.
Before launching Ryna, co-founders Sheryl Song and KD Dao were both familiar with the struggles young women can face when looking for rentals. Not only did they both work in real estate, but they had each felt like their own past searches for open rooms in Toronto and Vancouver had felt unsafe, inefficient, and discouraging.
Those experiences sparked the idea for Ryna: a digital apartment rental platform that makes renting safer, more flexible, and more reliable for the next generation. Today, Ryna focuses on helping renters from underserved communities get matched with the perfect roommates and home.
Our business has really improved because as a startup, we're always looking to refine processes and make ourselves more competitive. And to do that, we need to rely on the data analytics OpenPhone provides.
KD Dao
When Ryna co-founders Sheryl Song and KD Dao needed to equip their 10 leasing agents with business phones, they were drawn to the convenience of Burner’s second phone app. This setup, they thought, allowed employees to separate their personal and work lives on their phones.
The initial benefit, however, was quickly overshadowed by the limitations. For instance, when a leasing agent used their personal time off or went on vacation, Burner didn’t allow them to transfer calls or let another agent respond to text messages.
Sheryl and KD also had zero visibility into their operation. They relied on each leasing agent to send their call logs, which they would painstakingly compile into a spreadsheet containing other crucial metrics — like conversion rates and sales cycle lengths — in order to get the visibility they needed to run their business.
“We were kind of in the dark,” Sheryl says. “If one person is not performing well, it’s hard for us to understand exactly what the problem is.”
KD Dao
Sheryl and KD’s frustration would grow as they searched for solutions and couldn’t find anything that would work — until Sheryl came across OpenPhone while browsing her LinkedIn feed.
OpenPhone, they realized, could do everything Burner could and couldn’t do. Not only could their leasing agents have their own phone number but they could also share it. So when one of them took the day off or went on a much-needed vacation, another agent could step in and maintain continuity for customers.
With OpenPhone’s analytics, the co-founders didn’t have to rely on agents to send them call logs. Calls, texts, and follow-ups would always be a click away. And because they would integrate OpenPhone with their Hubspot CRM, they could effortlessly track conversion rates and sales cycle lengths.
“We're able to better identify where a client falls off in our sales cycle,” says KD. “Maybe the message that we're sending isn't clear, or maybe it's turning them off, or maybe the conversation that they're having on the phone with the agent is not as specific as we need it to be.”
OpenPhone has enabled Sheryl and KD to streamline and continually optimize their business.
Thanks to shared numbers and conversation history, Ryna’s relationship with customers is stronger than ever. “Whether it’s a client that signed up six months ago or a year ago, we can go back and go through the entire history of that specific client,” says KD.
The biggest impact, however, has been the insight provided by OpenPhone’s analytics and the integration with Hubspot’s CRM. “With OpenPhone, I'm able to track every conversation and also provide coaching to my specific sales agents,” says KD.
Join thousands of businesses already using OpenPhone to communicate better with their customers.
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OpenPhone was issued a successful SOC 2 report and is actively monitored by Vanta.
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