Successful real estate negotiations lead to five-star reviews and, more importantly, referrals that keep your business going strong. Finding the right tools to deliver a great client experience allows you and your team to reach their full potential — reducing the hassle of back office duties and maximizing your team’s time towards closing more deals.
There’s a wide variety of real estate agent software to help you stay efficient and competitive in the modern world. Here are 26 tools you need to consider for your realty arsenal.
Best real estate agent software for communication
Whether you’re scheduling showings and inspections or hopping from property to property, you need easy ways to communicate with clients, team members, and agents outside your brokerage. Here are two communication tools that can help.
OpenPhone is a modern business phone for real estate professionals that can help you close more deals and collaborate with your team members to nurture your client relationships. It helps you work more efficiently by letting you save real estate text messaging templates, schedule text messages, set up texting automations, and take all your calls on the go (or from your computer). You can even integrate with your favorite business apps, like email and Slack, to further streamline your workflow.
With OpenPhone, you don’t need a brand-new phone and carrier to get a business phone number. Best of all, you still have that number and all associated conversation history when anyone leaves your team.
Every agent on your team can get a US, Canadian, or toll-free number that they can access from any device using OpenPhone’s web, desktop, or mobile app. The platform also comes with built-in call recording software, so you can reference calls later in case any disputes come up or you need to coach any agents.
We’re admittedly a bit biased, but the reviews speak for themselves. Thousands of agencies have chosen OpenPhone as the best phone for realtors; OpenPhone is also the #1 business phone solution on G2.
Jessica Hubbard, CEO of Hubbard Realty Group says, “OpenPhone is definitely saving us time and the work-life balance is absolutely huge for us.” Learn more about how OpenPhone helps give their team more balance.
Or, unlimited team members can share a phone number to collaborate on calls and texts.
- Standard: $13 per user per month
- Premium: $20 per user per month
- Enterprise: Contact for custom pricing
Get signed up with OpenPhone in under 15 minutes. Try out OpenPhone for a week by signing up for our free trial with a temporary phone number. Then when you’re ready, you can port any existing number to OpenPhone for free.
Slack is a messaging platform that’s primarily used for internal communication. When you create a Slack workspace for your real estate brokerage, agents can collaborate by sending messages to individual team members, departments, or even topic-based channels, like one for new property listings. Slack can also support one-on-one voice and video calls — for up to 15 participants, if you upgrade.
Pro tip: Connect OpenPhone to Slack to get text messages, voicemails, and missed call notifications on a convenient Slack channel for your team.
- Free: Free
- Pro: $7.25 per user per month
- Business+: $12.50 per user per month
- Enterprise Grid: Contact for pricing
Best real estate agent software for lead generation
If you’re finding that lead generation is the biggest bottleneck in your real estate business, you can use real estate tools to get new leads more consistently (and with less effort). Here are three of the best real estate software options if you want to automate lead captures and speed up your lead gen.
1. Zillow Premier Agent
While you may not want to rely on Zillow for all your lead gen, Zillow is still one of the most well-known real estate websites for homebuyers. With Zillow Premier Agent, you can get exclusive leads from the platform. Once a homebuyer connects, you become their primary point of contact for 30 days — which is enough time to help at least some clients find their dream home and get more than halfway to the finish line.
Zillow Premier Agent’s team and brokerage solutions also offer automations to help you instantly route leads to the right agents, track how each agent is performing, and see what properties your leads are actively viewing.
- Estimated to start at $1,000 per month for major metro markets and $300 to $500 per month for other markets
CINC is a lead generation platform that offers a range of real estate marketing tools to help you win more lead captures. CINC’s ad platform optimizes your Facebook and Google ads throughout the day, so you can reach more of the right people.
With CINC, you can also build an Internet Data Exchange (IDX) website, which displays relevant multiple listing service (MLS) properties, to attract more homebuyers in the markets you serve. If someone visits your site without leaving their contact information, this smart real estate agent software can retarget them with ads so no leads slip away.
- Solo: $900 to $1,100 per month estimated, plus advertising fees. Contact for exact pricing.
- Ramp: $1,000 to $1,300 per month estimated, plus advertising fees. Contact for exact pricing.
- Pro: $1,200 to $1,500 per month estimated, plus advertising fees. Contact for exact pricing.
- Select: Contact for pricing.
3. Homesnap Pro
Homesnap blends together the perks of Zillow Premier Agent and CINC. Like Zillow, it allows you to capture leads who have questions about a property when searching for homes on Homesnap. Like CINC, it can help you craft effective marketing campaigns — specifically on Google, Facebook, Instagram, and Waze.
While Homesnap Pro is free to use, upgrading to Homesnap Pro+ gives you access to even more advanced marketing tools that can help you capture more leads. If you want a branded website, custom lead pages, and more customer reviews, use Homesnap Pro+ to expand your real estate marketing reach.
- Homesnap Pro: Free for users of partner MLS platforms
- Homesnap Pro+: $599 per year or $49.99 per month
Best real estate agent software for customer relationship management (CRM)
If you don’t want your new leads to become missed opportunities, you need customer relationship management software (CRM) to keep track of your contacts and customer interactions. Here are seven real estate CRMs that can help you build positive relationships with every lead.
1. Wise Agent
Wise Agent is one of the most cost-effective real estate CRMs on the market, making it a great fit for individual agents and small teams. It offers all of its core features and one-on-one onboarding with every pricing plan.
On top of standard lead management features like market segmentation, this real estate industry-specific software offers free monthly real estate newsletter content in English and Spanish, which you can send to your contacts with custom branding. Wise Agent also supports drip email campaigns, referral tracking, and basic transaction management features.
- Monthly: $32 per month for five users (extra monthly fee per group of five users)
- Annual: $326 per year for five users (extra monthly fee per group of five users)
- Enterprise: Contact for custom pricing
2. Top Producer
Top Producer is a leading real estate CRM that offers workflow features to help you save time. You can create timelines that outline when certain lead interactions — like market updates and follow-up texts — should occur. Then track your transactions and commission once you’re going full-speed ahead in your sales process.
Top Producer also integrates directly with MLS data to automatically populate your CRM with property data and offers customizable templates to simplify your emails and texts. With upgrades, you also access data about what MLS reports and properties your clients are looking at, as well as what properties are going on the market.
- Essential: $54 per user per month
- Professional: $85.50 per user per month
- Professional Plus: Contact for custom pricing
If you want a CRM solution that combines lead generation and lead nurturing on one platform, BoomTown can be a standout option. It can help you build landing pages and an attractive IDX website that’s complete with relevant MLS listings for each of your agents. When you start getting leads, this real estate agent software helps you craft drip email marketing campaigns. With upgrades, BoomTown can also automatically identify your best leads and manage your entire sales pipeline.
- Starting at $1,000 per month
HubSpot is one of the best free CRMs around, which means even top-performing real estate brokerages use it to drive sales. The free version of this software solution for small businesses and growing teams lets you manage up to 1 million leads, no matter your team’s size. As your real estate agency grows, you can always upgrade to enterprise-level versions of this already robust CRM to further scale your performance.
HubSpot can help you visualize data about your contacts as they move along your sales pipeline so you can identify the biggest bottlenecks in your deal cycle. However, where it really excels is helping you up-level your marketing with tools for content creation, email, social media, advertising, and more.
If you want to make your real estate calls and texts more effective and efficient, you can even connect your phone number to HubSpot. With OpenPhone’s HubSpot integration, you can click to call from HubSpot — where all your client data is readily available — and automatically log all your calls, texts, and voicemails on the platform.
- HubSpot CRM: Free
- Sales Hub Starter: $45 per month for two users ($23 per month per additional user)
- Sales Hub Professional: $450 per month for five users ($90 per month per additional user)
- Sales Hub Enterprise: $1,200 per month for 10 users ($120 per month per additional user)
Salesforce is another industry-agnostic CRM that realtors love, but what makes it stand out is its advanced sales forecasting capabilities. With higher-tier plans, real estate businesses can benefit from opportunity splits, which let you track commission owed to each agent, and forecasts that take into account your pipeline and your agency’s entire sales history. Salesforce can also score leads and deals as they move along your pipeline.
With a basic plan, you can still benefit from customizable reports, pipeline tracking, and mass email capabilities.
With OpenPhone’s Salesforce integration, you can automatically log all your phone activities into Salesforce and see when a Salesforce contact calls you.
- Sales Cloud Essentials: $25 per user per month
- Sales Cloud Professional: $75 per user per month
- Sales Cloud Enterprise: $150 per user per month
- Sales Cloud Unlimited: $300 per user per month
6. RealNex CRM
RealNex CRM is real estate CRM software that’s specifically designed for commercial real estate agents. This means it doesn’t just track your leads, buyers, sellers, and tenants. It can also track your assets, so you can see which properties are moving through your pipeline as sales progress. RealNex CRM makes it easy to streamline matching your leads and clients to the right real estate.
- $99 per month, plus one-time $99 per-user implementation fee
7. Follow Up Boss
As its name suggests, Follow Up Boss is a real estate CRM that helps you follow up with all of your leads. It can connect to over 200 different lead sources, so you never have to manually input any contact information.
Once your leads populate in the CRM, there’s no need to waste time. You can use Follow Up Boss to customize pre-written drip campaign templates and get smart insights about which leads you should contact first, so you can get the ball rolling on real estate transactions as soon as possible.
- Grow: $57 per user per month
- Pro: $416 per month for up to 10 users ($49 per month per additional user)
- Platform: $833 per month for up to 30 users ($20 per month per additional user)
Best real estate agent software for listing properties
When you have a new property to sell or rent, you want as many homebuyers, renters, and agents to discover it as possible. Here are four listing services you can use to spread the word about or search for new properties on the market.
1. Showcase IDX
Showcase IDX is an IDX plugin for WordPress sites that lets your potential leads and clients search through listings from multiple MLS feeds at once. Plus, you can capture leads by requiring visitors to submit their contact information to view more details.
While you’ll still need to list your property in your local or regional MLS, Showcase IDX allows you to feature your agents’ properties on your website, so they get more visibility.
- Essentials: $59.95 per month
- Premium: $99.95 per month
If your real estate agency offers property management services, Apartments.com is a platform that can help you share listings, collect and screen applications, and even collect rent payments online. Using Apartments.com is a free way to get your vacant property directly in front of renters and manage it with ease.
However, if you’re struggling to rent out a property, you can create a paid premium listing to get 30 days of high visibility and add eye-catching video tours of your space.
- Rental manager: Free
- Premium listing: Sign up for pricing
Zumper is another rental platform that landlords can use to list their properties and fill vacancies fast. Once your property is up, Zumper will automatically promote it on other platforms, including PadMapper. Like Apartments.com, you can use Zumper to screen applicants and collect payments.
- Free for five properties, $20 per additional property for 45 days
MLS.com is an advertising service for real estate agents. Though there’s currently no way to add a listing to the platform, since it primarily links to third-party sites, MLS.com offers a helpful site with foreclosure listings that can prove valuable for any agent who’s looking for affordable homes for their clients or to invest in. It compiles data from government agencies and corporate sellers to offer accurate information, which you can access as a premium member.
- Premium: $39.80 per month
Best real estate agent software for business intelligence
As a real estate broker or agent, you need to be in the know about your local market to guide buyers and set the best prices on property possible. These two tools will help you get the information you need to succeed.
AreaPulse is a platform that can produce market reports for the neighborhoods your clients are buying or selling in. It uses real-time data to identify recent active, sold, and pending properties, as well as six-month price trends. Once generated, you can send a branded report to each of your clients. Five reports come free during the onboarding phase.
- Individual 100: $25 for 100 reports per month
- Individual 250: $50 for 250 reports per month
- Individual 500: $100 for 500 reports per month
2. Cloud CMA
Cloud CMA offers a more advanced look into your local market by integrating directly with the MLS. You can use Cloud CMA’s software to offer an engaging, interactive look at the housing market over video calls, produce printable reports, or display data on any device. Either way, you can fully impress potential clients with your knowledge and win them over.
- Sign up for pricing (varies by MLS)
Best real estate agent software for open houses and showings
Getting buyers to step foot in a property — or at least jump on a virtual tour — is the best way to get them to envision their future in the place. With these two tools, you can quickly take buyers from interested to offering.
Spacio is a widely used software option for agents who want to promote their open house listings, then capture leads on the big day with a professional sign-in sheet that integrates with real estate CRMs like Follow Up Boss. Once you lock in new leads, Spacio will help you gather information from their social profiles and automate email follow-up to give you a head start on building customer relationships.
- Agent: $25 per month for individual agents
- Team: $100 per month for five agents ($50 per month per additional group of five users)
- Brokerage: $145 per office per month
ShowingTime is showing management software that streamlines the process of scheduling showings. Your leads can request showings online. Then, when you arrive, you can manage pretty much every aspect of the showing on your app, from unlocking the door and viewing disclosures to getting instructions for turning off alarms. It’ll help your showings go more smoothly from the time of booking to the time you lock the property’s door.
- Contact for pricing
Best all-in-one real estate agent software
While there’s no such thing as real estate agent software that does everything for you, some options come pretty close. Consider these two tools to consolidate some of your most important real estate solutions onto one platform.
Propertybase is a comprehensive real estate agent software solution that combines your CRM, marketing and lead generation tools, and back office processes into one cloud-based platform. It’s an end-to-end solution that makes it easy for real estate teams and brokerages to efficiently convert leads and close deals.
- Contact for pricing
2. MRI Software
MRI Software offers two end-to-end solutions for real estate agents and property managers: one that helps you manage multifamily properties, including affordable housing compliance and wait lists, and one that supports commercial property management. On both platforms, you can get high-quality accounting and planning tools to help you operate more efficiently and maximize your income from every property you own.
- Contact for pricing
Best real estate agent software for transaction management
Transaction management software becomes your best friend the moment a buyer or renter puts in an offer. These two options can help you close deals smoothly and efficiently, even when you’re working with buyers, renters, or sellers from afar.
If you want to move through your real estate transactions quickly, Dotloop is a tool that can help you streamline your entire workflow so you never run into roadblocks that delay a close. With every plan, Dotloop supports document editing and e-signatures, secure backup, link sharing, and over 75 integrations with real estate platforms.
- DotLoop Premium (for agents): $31.99 per month
- DotLoop for Teams: Contact for custom pricing
- DotLoop Business+ (for brokers): Contact for custom pricing
2. CoStar Real Estate Manager
CoStar Real Estate Manager is a platform that specifically helps real estate agents who offer property management services. In addition to helping you analyze your current leases and the rental market, this platform helps you streamline the many leasing processes you need to complete on a regular basis. You can process lease renewals, terminations, and more directly on CoStar, as well as collect rent payments.
- Contact for pricing
Best real estate agent software for productivity
For many real estate tasks, the word “manual” doesn’t need to be in your vocabulary anymore. There’s plenty of software around that can automate your repetitive tasks and help you focus on more strategic elements of being a successful real estate agent.
Zapier is workplace automation software that connects your favorite business apps so you can automate repetitive tasks (called “Zaps”). For example, you can use a marketing automation, like sending instant email follow-ups on Gmail when you receive a Typeform response. Or, you can send automated texts from OpenPhone when you get a Typeform submission or receive a new Calendly event. The amount of Zapier workflows you can set up are endless (and endlessly helpful).
- Free: Free for 100 tasks per month
- Starter: $19.99 per month for 750 tasks per month
- Professional: $49 per month for 2,000 tasks per month
- Team: $299 per month for 50,000 tasks per month
- Community: $599 per month for 100,000 tasks per month
If there’s one thing that never ends for real estate agents, it’s paperwork. DocuSign makes it easier to get documents filled out from anywhere by helping you collect e-signatures, even if you need documents notarized and identities verified remotely. DocuSign even offers real estate plans to help you access industry-specific forms, like appraisal agreements, leasing and purchase contracts, and inspection forms.
- Real Estate Starter: $10 per month for one user
- DocuSign for Realtors: $20 per user per month for up to five users (contact for pricing for more than five users)
- Real Estate: $25 per user per month for up to five users (contact for pricing for more than five users)
- Enhanced Real Estate Brokerage Plans: Contact for pricing
Real estate agents need software that can support them all the way from the lead generation stage to the post-close follow-up. This includes software that supports lead generation, customer relationship management, property valuations, client communication, showings, transaction management, and productivity.
Back office real estate software, which helps agents and brokerages streamline administrative tasks, usually costs a minimum of $25 per month. However, it’s not uncommon for providers to charge per-user costs or price their products at over $100 per month for software with more robust capabilities.
Improve your real estate workflows with OpenPhone
Real estate agent software can be a gamechanger for any agent who wants to save time and earn more. Implement tools that offer robust features for industry-specific tasks — such as transaction management and property valuations — as well as common business needs like lead generation, customer relationship management, and communication.
OpenPhone can help you improve your client communication today. With our modern business phone system, you can take advantage of automations like a phone menu that routes calls to the right agents and automatic text message responses that send when you receive a voicemail or after-hours message. You can even collaborate on calls and texts with your real estate team by sharing a phone number with your office. Start your free, seven-day trial of OpenPhone.
Emily is a freelance business and marketing writer based in the desert, though her writing is anything but dry. Her passion is writing compelling, human-friendly content that helps growing businesses perform better.