Real estate is all about location, location, location. 

But it’s also about timing. And delivering for your client hinges on your ability to communicate quickly and efficiently, especially when the market is red hot.

That’s why savvy agents and brokers leverage SMS, or real estate text messaging, to connect with buyers and sellers.   

This guide will explain why you should incorporate text messaging using a dedicated business phone number. Then we’ll share some best practices and text templates to help ensure your success. 

Let’s get started. 

17 real estate text messaging templates

Below are some typical scenarios for using text with real estate text message templates for inspiration.  

Keep in mind, you must follow compliance rules for texting and include an opt-out message every time you text potential and existing clients, such as: “To opt out of text messages, reply STOP.”

1. Welcome text

Greeting visitors who submit information through a web form or an SMS opt-in is an essential first step to establishing a relationship. 

Real estate text messaging: Welcome text example after someone fills out an inquiry form on a website

Example: Hi [name]. I saw you were looking for homes in [area] on my agency’s website. Do you have some availability to talk more about what you’re looking for? To opt out of messages, reply STOP.
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2. Lead qualification 

As a realtor, you likely receive texts of the blue where you need to find out who is contacting you and whether they’re a qualified lead or an agent. You can quickly determine where to focus your efforts by reaching out via text.  

Example: Hi [name]. Thanks for reaching out. I’d be happy to help you buy or sell a home. But first, are you a realtor or do you already have one? If you prefer to no longer receive messages, reply STOP.
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3. Inactive buyer follow-up

The homebuyer’s journey can be full of stops and starts. Some clients can get discouraged or exhausted by the process and need a breather before resuming showings. In these situations, a text might be more likely to elicit a response. 

Example: Hi [name], it’s [your name]. Just checking in to see if you’re still hoping to buy a home this year. Wherever you’re at, I am happy to keep sharing property listings that match your requirements. Just let me know. To opt out of messages, reply STOP.
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4. New listing notification

Relying on email or the phone to tell clients about a new property can lead to missed opportunities. Instead, use text to link directly to new listings or to tell them to check their inbox to review strong contenders as soon as possible.  

Real estate text messaging: Text example notifying a prospect of a new listing

Example: Hi [name], it’s [your name]. A few new homes just hit the market that I think you’ll love. Would you like me to send the info? To opt out of texts from us at any time, reply back STOP.
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5. Price change notification

Sometimes, even a modest price adjustment can put a client’s dream home within reach. That’s why you should let them know about price changes immediately.  

Example: Hi [name], it’s [your name]. The owners of [home address] just reduced their asking price by [dollar amount]. Let me know if you want to make an offer. To opt out of messages, reply STOP.
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6. Scheduling a showing

Texting allows you to quickly schedule appointments to help book more showings. 

Example: Hi [name], it’s [your name]. I’m making my schedule for next week. Would you like to see [property address]? If you prefer to no longer receive messages, reply back STOP.
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7. Showing confirmation example to send to the seller

Showings take time, effort, and coordination — especially when the seller is still living in the home. Sending texts to confirm the details quickly ensures you and your clients are on the same page. 

Example: Hi [name], it’s [your name]. I’ve scheduled a showing for [property address] at [time and date]. Please confirm. To opt out of messages, reply STOP.
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8. Appointment reminder 

No-shows are incredibly frustrating. Make them less likely by sending an appointment reminder text the day before or the day of scheduled showings. 

Real estate text messaging: Text example for an appointment reminder around a schedule showing.

Example: Hi [name], it’s [your name]. Looking forward to showing you [property address] at [date and time]. If you wish to no longer receive texts from us, reply STOP.
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9. Lead nurturing

Staying in touch with people who have expressed an interest in listing their home can pay off. In addition to direct mail, social media, and email, consider using text to reach out in a relevant way like Wade Perry of the Perry Properties Group.

“I have a list of contacts who will be selling and/or buying — maybe not now, but at some point. For some, a change in market conditions will motivate them to take action sooner. We like to incorporate video into these texts, so they know we are only reaching out about their specific situation. This way, they know the message was not a “blast” sent to others too,” says Wade.

Example: Hi [name], it’s [your name]. A few homes just sold above asking price in your area, and it’s likely changed the value of your home. Can I send you an updated estimate of its value? To opt out of messages, reply STOP.
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10. Open house scheduling 

Texting allows you to eliminate unnecessary back and forth around scheduling key milestones like an open house. 🏠

Example: Hi [name], it’s [your name]. I wanted to get your open house scheduled. Choose a time that works for you: [Calendly link]. To opt out of texts from us, reply STOP.
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11. Offer notification 

Of course, you’ll want to share good news like an offer as quickly as possible. Your client will see a text before they see an email or check a voicemail. 

Real estate text messaging offer text example to notify a home seller regarding an offer

Example: Hi [name], good news – we have an offer on your home! Give me a call to discuss. To opt out of messages, reply STOP.
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12. Past client follow-up 

Repeat business and referrals are critical in virtually every industry, so it’s important to nurture relationships with past clients who may provide repeat business and referrals. Text is a friendly, casual way to keep in touch, whether it’s to invite them to events you sponsor or to grab a cup of coffee.

Example: Hi [name], it’s [your name]. I hope to see you at my customer appreciation event at [time and place]. Hope all is well. To opt out of messages, reply STOP.
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13. Network outreach

Some clients make it clear they’ll pay top dollar to get what they want — for example, a home with a three-car garage, large yard, updated kitchen and baths in a premier school district. But, unfortunately, homes that meet their requirements can be in short supply.

Reaching out to your network of fellow realtors or friends who live in target neighborhoods can uncover potential opportunities. 

Example: Hi [name], it’s [your name]. I am working with a homebuyer interested in homes in [area] with [buyer’s requirements]. Do you know of any homes coming on the market or anyone who would entertain an unsolicited offer? If you no longer wish to receive messages, reply STOP.
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14. Realtor preview invite

As you can bet, other realtors are as busy as you are, so text is an easy, effective way to communicate with them too. 

Example: Hi [name], it’s [your name]. I will be listing [property address] soon. I’d love to get your feedback on the home and the listing price during an agent showing on [time and date]. Let me know if you can attend. To opt out of messages, reply STOP.
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15. Request for a decision 

Many aspects of homebuying are time-sensitive, and phone and email can stall, even doom the entire process. Texting is the most efficient way to keep things on track. 

Request for a decision real estate text messaging example

Example: Hi [name], it’s [your name]. You mentioned that you wanted to submit an offer for [property address]. Offers are due no later than [date and time]. If you’re still interested, call me asap. To opt out of texts from us at any time, reply STOP.
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16. Testimonial request

Savvy, experienced real estate professionals like John Ladky of Compass leverage their reputation for generating business. “I’ve been doing this for 30 years, so lead generation is the last thing I want to spend time on. Luckily, I have great clients, and their referrals and testimonials fuel my business. My clients always follow through with a response when I ask for them via text.” 

Example: Hi [name], it’s [your name]. It was great working with you and helping you find the right home. Would you write a review I can share with prospective buyers and sellers? To opt out of text messages, reply STOP.
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17. Away on vacation

Of course, your clients’ search for the perfect home doesn’t pause while you’re on vacation. So use text to let them know ahead of time that you’ll be away.  

Example: Hi [name], it’s [your name]. I will be on vacation from [date range]. My partner, [name], can be reached at [phone number] and will arrange showings and answer your questions while I’m away. To opt out of messages, reply STOP.
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Need to also update your voicemail when you’re out? Check out our realtor voicemail scripts for examples you can use.

Why use text messaging from a business number

Consumers have made it clear that they aren’t big on emails from companies — 9 out of 10 want to hear from businesses through text . The average consumer opens and responds to 95% of their messages within three minutes of delivery versus a 20% open rate for emails.

Buying and selling real estate can be fast-paced, requiring constant communication with clients. Waiting for an email response or playing phone tag can result in missed opportunities. Real estate text messaging can help ensure you deliver for your clients.

However, incorporating text can quickly overwhelm a busy real estate professional. Luckily, if you have a dedicated business number, you can text from that number using your preferred device such as your personal phone or computer. Here’s why that’s important.  

Ensures your privacy and minimizes disruption

Some clients assume you’re always available if you schedule showings on weekends. You can avoid evening calls and messages by keeping your personal number private. Using a business number projects that you’re a professional entity with established hours and availability — and you can set clear expectations with prospective and current clients. For example, you can have an away voicemail greeting to inform any callers you’re off for the day.  

In addition, a business number can be taken over by others if you or a teammate move on, minimizing disruption for the client. 👍    

Improves service levels

Texting allows you to interact in real-time and answer questions quickly without spending time exchanging pleasantries over a phone call or email. In addition, conversation history is at your fingertips, allowing you to get up to speed in no time.  

Supports teamwork and makes delegation a breeze

According to Jessica Hubbard of Hubbard Realty Group, “There is an idea in real estate that you are on 24/7. Our brokerage doesn’t operate that way. For instance, if I need to take my mom to a doctor’s appointment, I can mute my line.”

With OpenPhone’s shared business phone number feature, one of her team members can take responsibility for incoming messages until she returns. 

Learn more about how Hubbard Realty Group gives their agents more work-life balance.

Best practices for real estate SMS

While you can be almost certain the recipient will open your text, whether your message is effective is another story. However, by adhering to some best practices and proper SMS texting etiquette, texting can transform your real estate business. 

1. Ask for permission

Before sending texts, ensure potential recipients opt in either through a digital or hard copy form. 

Example of a website form with a disclaimer that informs the visitor they are opting into potentially receiving calls and texts from a real estate agent.

Regardless of whether they’ve indicated a preference for SMS messages, include an opt out with every message. Otherwise, your recipient’s carrier could flag your business phone number as spam. 

2. Give yourself more balance by scheduling messages

Schedule a follow up text message with a prospect in OpenPhone.

You may want to draft a message late in the evening, but not want to go back and forth over text with a client. In OpenPhone you can schedule text messages to go out during business hours. 

3. Send personalized messages instead of mass texts

There’s a time and a place for SMS marketing or sending text blasts. For example, your team may integrate its CRM with a business texting service to share information about the real estate market or an upcoming client appreciation event. But most interactions with your clients call for a personalized approach through two-way texts.

4. Ask questions to build trust

Instead of asking yes-or-no questions, frame questions to encourage interaction and build trust. Lori Ballen, a digital marketing strategist and REALTOR® in Las Vegas, NV, suggests asking open-ended questions to generate better results. “For example, ‘When are you planning to move?’ or ‘If you got the right price for your house today, what would that number be?’”

5. Enable auto-replies to help avoid losing new leads

With more than 156K real estate agents currently employed in the US and countless agency websites, homebuyers and sellers have many options. So if someone reaches out to you either by calling your or texting you, you can reply back faster and set clear expectations even when you’re away.

Auto-reply text example for when you're out of office.

All you need to do is enable text auto-replies and you can show you’re responsive and interested in working with them. 

6. Mute notifications during off hours

Most professions carry the risk of burnout — real estate is no different. And if you’ve been busier these last few years, sleep and downtime are even harder to come by. 

Turning on Do Not Disturb in the OpenPhone app when you want to silence notifications.

While sending and responding to texts from bed or the couch is easy, silencing notifications can help support a better work-life balance. Again, setting auto-replies can lessen the urge to respond immediately.  

7. Establish real estate text messaging standards

Most consumers want to communicate with businesses via text. But be careful not to overdo it. Establish a team or personal standard for how often you reach out to past and current clients and other agents and brokers in your network. 

8. Use snippets for frequently used responses

Send text message templates as snippets from the OpenPhone app.

Fat-fingering the same answers repeatedly to potential buyers and sellers wastes valuable time — the same goes for copying and pasting. Using OpenPhone, you can save your standard texts as snippets to fast-track communication and reduce the time spent qualifying web leads. Just type “/snippets” into the text box and select the snippet you’d like to use. 🙌  

9. Assign action items to teammates 

Assigning a a task to follow up with clients from the OpenPhone app

Text allows you to assign action items or collaborate with team members, and it’s especially useful when facing time constraints. For example, it’s much faster to @mention your assistant to prepare an offer after you get off the phone with a client. 

10. Avoid slang, abbreviations, and jargon

While text messages are supposed to be brief, they should still be professional and in layman’s terms. So avoid using slang, abbreviations, or jargon your recipients may not understand. For example, use pre-qualify instead of pre-qual.  

Try texting your clients today

Of course, there will be times when you need to send an email or pick up the phone. However, sometimes these channels can cause delays that could impact the purchase or sale of their home.

That’s why it is critical to incorporate text into the way you communicate and inyour real estate agent software stack. 

Find out how real estate professionals use OpenPhone to streamline their communication for yourself by trying OpenPhone free for seven days.

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