18 sales text message examples for each funnel stage

Modern customers have no shortage of options, which means regular, engaging follow-up texts can be key to keeping your company top of mind and ensuring quality leads don’t slip away.

Of course, following up isn’t about sending just any SMS messages to your sales prospects. To use business text messaging effectively, you need to know the right information, questions, and notifications to send at the right times.

In this article, we’ll provide sales text message examples that you can use for driving leads through three key stages of the sales funnel:

  • Discovery, when leads first interact with your brand
  • Interest, when leads begin researching your products and services more intently
  • Decision, when leads seriously consider a purchase

You can use each of these SMS templates to speed up your workflow, then implement our sales texting tips to maximize your response rates.

Sales text message examples for the discovery stage

When leads enter your sales funnel, they’re getting to know your brand for the first time. As soon as you get their phone number, making a good impression is all about reaching out as soon as possible. Then, you can continue creating a great customer experience by providing more information via text and deepening your prospect’s engagement with your brand.

Here are a few text message templates your sales team can use in the discovery stage of the sales process:

1. Follow-up for consultation request

Hi [Client Name]! [Your Name] from [Company Name] here. I’m happy to provide the consultation you requested. Pick any time that works for you here: [URL]. Can’t wait to chat!
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2. Follow-up for quote request

Hi [Client Name]! Thanks for your interest in [Company Name]. We’d love to provide a quote. Are you free for a quick phone call to ensure an accurate estimate?
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3. Phone call confirmation

Hi [Client Name], it’s [Your Name] from [Company Name]. Are you still available for our call at [Time] today?
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4. Instant price estimate

Hi [Client Name]! Thanks for your interest in [Company Name]. We offer subscriptions for $[Price] per month. Text us your email to get an invite for a free trial.
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5. Follow-up for no response

Hi [Client Name], thanks again for your interest in [Company Name]. Are you still interested in a consultation? Feel free to schedule a time here: [URL]
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6. Webinar reminder text

Hi [Client Name], thanks for signing up for our event! The webinar starts in 30 min. We hope to see you there. Find details for joining in our calendar invite here: [URL]
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7. Lead qualification text

Hi [Client Name]! Thanks for your interest in our credit card services. Are you looking for a credit card for business or personal use?
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8. Follow-up after voicemail

Hi [Client Name]! [Your Name] from [Company Name] here. I left a voicemail regarding your interest in our services. Are you free to discuss pricing this week?
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Sales text message examples for the interest stage

It’s easy to commit to follow-up texts at the start of your customer relationship — when you’re both eager to learn more about each other — but continuing your momentum is essential for making sales. The average sales rep needs eight touchpoints to achieve a single meeting. Many more follow-ups are typically needed to achieve a purchase.

These sales text message examples can keep your open deals going strong.

9. Video call request

Hi [Client Name], hope you’ve had a great [Day of the Week]! I’d love to schedule a video call to provide a personalized product demo. Feel free to pick a time here: [URL]
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10. Free trial check-in

Hi [Client Name]! How’s your free trial of [Product Name] going?
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11. Client question follow-up

Hey there, [Client Name]. I checked in with my manager and we’re confident we can accommodate a team of your size. Do you have time to chat about our proposal?
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12. Proposal follow-up

Hi [Client Name], I sent a proposal over to your email. Let me know if you have any questions once you review it. Thanks!
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13. Lead reengagement

Hey [Client Name]! Last time we spoke, you were looking for a faster [Product]. We just launched a new product line with [Features]. Check it out: [URL]
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Sales text message examples for the decision stage

Getting leads to complete the closing or checkout process can be as simple as nudging them toward a purchase with a sales promotion or a reminder. After the purchase is complete or deal is closed, it’s important to continue your text message marketing to ensure your new clients stick and continue providing value to your business.

These sales text message examples can help you prevent stalling and build a loyal customer base.

14. Appointment reminder

Hi [Client Name]! I’ve got you down for a [Type of] appointment on [Date] at [Time]. I’m looking forward to working with you!
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Check out our guide to appointment reminder texts for more examples.

15. Payment reminder text

Hi [Client Name], I sent over an invoice last week for your requested services. The pricing guarantee expires [Date]. Pay now to lock in the price: [URL]
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16. Post-purchase thanks

Hi [Client Name], thank you so much for becoming a [Company Name] subscriber! We’re ecstatic to have you as a customer. Feel free to text us with any questions.
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17. Cross-selling text

Hi [Client Name], thanks for your purchase of our [Product]. Continue [Action] with our [Other Product] to get more [Benefit]: [URL]
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18. Account manager introduction

Hi [Client Name]! Thanks for choosing [Company Name]. Your account manager, [Name], will be reaching out today to get you started with our onboarding process.
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Tips for sending effective sales texts

When you’re ready to use SMS messages for your sales follow-ups, you need to make sure you’re providing a great customer experience, no matter which stage of the sales funnel your clients are in. This way, you can keep your text message open rates high and avoid high subscriber churn rates. Here are four tips to help you send better sales texts:

  • Get consent before texting. Ensure any leads or customers opt in to receive texts from your team before sending the first message. You can gain consent through a digital form on your website or in person via a physical document.
  • Identify yourself. Just because you spoke to someone over the phone doesn’t mean they have you saved as a contact. Introduce yourself in the beginning of your message or include a text message signature at the end.
  • Personalize your texts. Texts that address your clients by name and are directly relevant to their needs are more likely to increase response rates and link clicks.
  • Limit your texts. Texting can be more intrusive than channels like social media and email marketing. Avoid sending daily texts to clients to respect their boundaries.
  • Keep time zones in mind. Whether you need to do a little LinkedIn sleuthing or reference your existing CRM data, avoid sending texts outside of standard business hours in your customer’s time zone for a good customer experience.

Read more on how to schedule a text message based on your contact’s time zone.

Streamline your sales texts with OpenPhone

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These sales text message examples are just 18 of the many SMS templates you can use to drive leads through the sales funnel and close more deals. As long as you’re following good sales text etiquette — like personalizing your texts and texting at appropriate hours — you can increase prospects’ interest and engagement, one message at a time.

With OpenPhone, you can easily send the right texts at the right sales stages. Use the snippets feature to save sales text message templates, which you can quickly customize and send to leads when they’re most relevant. Or, you can use Zapier integration to automate sales texts — for example, when a contact property changes on your sales CRM.

Start a free seven-day trial of OpenPhone to explore more features of our VoIP service and reimagine your business phone system.

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